THREE FOR YOU TO PUT FRESH SPINS ON OLD MARKETING CONCEPTS

What is it with these performers and their politics? Do they really think that people who pay $100 or more to hear them sing want to hear them utter political opinions? The audience pays hundreds of thousands of dollars to see and hear a performer PERFORM. You want to spout politics, run for freakin office, you moron! When performers use a paid ven

These days, however, hang onto your wallet. A new breed of radio host is insisting that guests fork over a few hundred dollars---sometimes more---for the "privilege" of being on their show. Some guests, desperate for exposure for a new book or project, willingly pay the money. Then they're disappointed when they get little feedback from listeners,